Sports sponsorship requires more from the brand and the property than slapping a logo on something. What did the sponsors of recent track & field events hope to get from their involvement, and did they do anything to reach that goal? What will Puma do to activate their new post-collegiate group in North Carolina?

Sports sponsorship requires more from the brand and the property than slapping a logo on something. What did the sponsors of recent track &amp; field events hope to get from their involvement, and did they do anything to reach that goal? What will Puma do to activate their new post-collegiate group in North Carolina?

What do track & field's sponsors aim to get from their sponsorships?

Lane9 is everything that happens outside the oval in athletics and track & field. No meet recaps, event analysis or training tips. Lots of talk about money.

Sports

Lane9 is everything that happens outside the oval in athletics and track &amp; field. No meet recaps, event analysis or training tips. Lots of talk about money.

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What do track & field's sponsors aim to get from their sponsorships?

What do track & field's sponsors aim to get from their sponsorships?