Matthew E. May and Pablo Dominguez co-wrote "What A Unicorn Knows" and explain there is nothing random about becoming a unicorn. Growth-focused companies think about small steps, make experimentation part of the job, and most importantly, put the time and commitment into forming a strategy. 

May and Dominguez are operators at Insight Partners. They joined forces to create a light book that's dense in value and detail. The book strikes the balance between something easy-to-consume but thorough and detailed enough to take your executive team through to put your company on a growth trajectory. 

They discuss

• why strategy is vital to growth, every step you can take to build a strategy, and why even well-established companies skip this part due to their inaccurate belief it limits flexibility or is a waste of time.
• why companies resist focusing on "where to play" but why they can't grow without it. 
• how lack of experimentation kills your company

Check out the shows notes, buy the book, and connect with Dominguez and May: https://justinkbrady.com/matthew-may-pablo-dominguez