In this episode, I talk about the cults we subscribe to and the dogmas they preach. In building my own brand, I've had to focus on what my message is, who my ideal audience is and what rituals we practice to rally together. It's an interesting parallel between several subcultures I was introduced to in my adolescence growing up in SLC, Utah. As a non-Mormon kid I got an earful about how I was going to hell because I didn't go to church. As a vegan, I banded together to protest animal rights and some of my friends went to jail for throwing bricks through the windows of fur shops. A parallel subgroup were the straight edge kids who had pretty similar goals as the Mormons but a very different set of rituals to preach their gospel. 

What they have in common is rigid rules they apply and an IN or OUT mentality for belonging and righteousness. Listen on to hear more about the ways we rebel and stand out from the crowd and whether or not that is helping us get ahead. Bonus material: You can learn how to start your own cult too! 

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