Amazon.com Inc. slashed prices at Whole Foods Market stores Monday, with some items seeing cuts up to 43 percent. Items like organic Fuji apples and organic rotisserie chicken were accompanied by orange signs showing the old price, the new price, and text reading “More to come...”. In total, over 400 items have seen price cuts.

 

According to Bloomberg, prices on whole trade organic bananas fell 30 percent, responsibly farmed tilapia — 33 percent, and organic Fuji apples — 43 percent.

 

Since Amazon won antitrust approval by the FTC last week, the e-commerce giant has made some big announcements about the companies’ futures. Soon, Whole Foods’ healthy and high-quality private label products will be available through Amazon.com, AmazonFresh, Prime Pantry, and Prime Now. Amazon Lockers will be available in select Whole Foods Market stores where customers will be able to pick up products shipped from Amazon.com as well as return items.

 

In addition, Amazon Prime is becoming Whole Foods Market’s customer rewards program, meaning Prime members can expect special savings and other in-store benefits.

 

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