Engineer Your Success

What Do You Do After Losing to SpaceX and Blue Origin, TWICE?

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Turning setbacks into purpose: An aerospace leader’s journey from high-stakes disappointment to a values-driven life mission.

Episode Overview

What happens when you dedicate five years to competing against SpaceX and Blue Origin for NASA’s human landing system—and lose, twice?

In this episode of Engineer Your Success, Dr. James Bryant sits down with aerospace executive and author Andy Crocker to explore how career setbacks can become catalysts for deeper purpose. Andy shares the story of leading a team of 300 people through one of NASA’s most competitive projects, the devastation of not being selected, and the surprising pivot that led him to write The Unconditional—a book he originally intended as life lessons for his kids.

Together, James and Andy unpack the five unconditional values—love, gratitude, integrity, accountability, and endeavor—that help technical professionals and leaders thrive at work without losing what matters most at home.

Key Takeaways
  • Resilience after loss: Why even the best teams can fall short and how to recalibrate without losing yourself.
  • Leading with transparency: How Andy guided his 300-person team through uncertainty by communicating openly.
  • Purpose beyond projects: The NASA setback became the spark for defining a bigger life mission.
  • Five unconditional values: Love, gratitude, integrity, accountability, and endeavor—and how they apply to leadership.
  • Practical leadership growth: Teaching accountability, modeling values, and helping your team own outcomes.
    • Resources & Links
    • 📘 Get Andy’s Book: andycrockerbooks.com
    • 🔗 Connect with Andy: LinkedIn, Instagram @AndyCrockerBooks
    • 🌐 Engineer Your Success Coaching & Resources: www.engineeryoursuccessnow.com
    • 🎧 Engineer Your Success Insiders (Private Podcast): www.engineeryoursuccessnow.com/insiders
      • 🔧 About Engineer Your Success

      Engineer Your Success equips technical professionals and business owners to become confident, purpose-driven leaders who thrive at work and at home.

      Through executive coaching, business consulting, and strategic content solutions, Dr. James Bryant helps you:

      • Lead with clarity and communicate with impact
      • Build aligned systems that support your values
      • Avoid burnout while achieving professional success
      • Transform from technical expert to influential leader

        • 🔗 Learn more at www.engineeryoursuccessnow.com
        📲 Follow Dr. James Bryant | sleek.bio/jbryant

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        Engineer Your SuccessBy Dr. James Bryant
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