Which of these two choices is more likely to result in an effective salesperson:

1. Hiring someone with technical expertise or industry experience and training them to become a salesperson
2. Hiring someone with sales aptitude, and training them in the product knowledge and technical aspects of the job?

Join me as I dissect this question.

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Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance.

Dave is a B2B sales expert, and a Christian Business thought leader. He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations. In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.

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