"You're never selling your product. You're selling what it represents for people. Clarity of purpose starts with understanding what you really sell."

Notable Moments

02:30 – The lesson behind Lee Cockerell's purpose statements

05:55 – Why mission statements often miss the mark

07:22 – What McDonald's and Apple are really selling

09:17 – The purpose behind Best Culture Solutions

13:56 – How purpose shapes a winning culture

Discover how defining what you really sell can transform your organization's culture. Tim Dyck and Jody Maberry explore why clarity beats aspiration, how simple purpose statements motivate teams, and what it takes to turn big ideas into shared behaviors. If your team can't explain what you really sell, your mission statement might be holding you back. Simplify it. Clarity is what drives culture.

Read the blog for more from this episode.

Connect with Tim and his team:

Website: https://bestculturesolutions.ca/

LinkedIn: Best Culture Solutions, Inc

Instagram: @best.culture.solutions

Email: [email protected]