Impact Journey with Julia

What do you truly believe? - Ryan Gellert, Patagonia

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Ryan Gellert, GM EMEA at Patagonia, challenges all of us on what we truly believe and what we’re doing to stand behind it.

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THE IMPACT. Ryan Gellert:

  • Is General Manager EMEA at Patagonia, overseeing sales, marketing, sustainability and operations through the region
  • Previously spent 15 years at Black Diamond Equipment, in roles including Brand President, VP of Supply Chain Management and Managing Director of Black Diamond Asia
  • Holds a J.D. from the University of Utah; an M.B.A. from Florida Institute of Technology; and a B.S.B.A. in Finance from the University of North Carolina Charlotte

    • THE JOURNEY. In our conversation, we explore:

    • Ryan’s early influences of sports and social justice
    • Adapting global issues to local markets in Europe
    • The story of Patagonia from reducing impact to becoming an activist company
    • The challenge for other companies wanting to follow Patagonia’s lead: figure out what you believe, and what you’re willing to do
    • Practical ways Patagonia engages and empowers employees to be part of the change

      • You can follow Patagonia’s work of Patagonia online, Action Works, Worn Wear, and 1% for the Planet.

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      Impact Journey with JuliaBy Julia S
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