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What Do You Want from a CMO and How Do You Get It?
The right Chief Marketing Officer will take your business where you want it to go. As a CEO, how do you choose the right expert to do it?The key questions you need to ask are .1. How do you define the Chief Marketing Officer's role, and what do you expect of them? If you're unsure what you need from your CMO, now is the right moment to get clear about it. 2. While you're searching for the perfect candidate, how can you ensure that the marketing department stays efficient in the interim? Listen to this podcast episode to learn how to find the answers to those questions - and more!
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By gigCMOThe right Chief Marketing Officer will take your business where you want it to go. As a CEO, how do you choose the right expert to do it?The key questions you need to ask are .1. How do you define the Chief Marketing Officer's role, and what do you expect of them? If you're unsure what you need from your CMO, now is the right moment to get clear about it. 2. While you're searching for the perfect candidate, how can you ensure that the marketing department stays efficient in the interim? Listen to this podcast episode to learn how to find the answers to those questions - and more!