If you’ve ever felt like your content is “fine”… but also kind of all over the place (and you can’t explain what makes you you), this episode is your nudge. In this episode of 17 Minutes, Robyn breaks down the simplest brand messaging shift that changes everything: stop trying to be known for what you do… and start getting known for how you do it (and why).

Using a massage therapist example, she shows how two people can offer the exact same service—and attract completely different clients—based on the story, values, and outcome they lead with. This is about getting micro-specific: the differentiator, the why behind your work, and the exact thing you want people to associate with your name.

In this episode, we dive into:

00:00 — Welcome to 17 Minutes + building a business that fits who you are
00:55 — Today’s focus: brand messaging + what you want to be known for
02:24 — The key shift: not “what you do” — “how you do it differently”
04:20 — Why we start with your why (and how it shapes your message)
05:55 — Two massage therapists, two totally different motivations + positioning
07:27 — How messaging changes based on the outcome you care about
09:16 — The problem with random content (coffee pics + no context)
11:27 — Becoming “one of one”: story, process, tools, journey, and clarity
13:15 — Why different angles attract different clients (and that’s the point)
15:10 — The question to ask yourself: what do I want to be known for?
17:13 — Identity Report: personalized wiring + marketing strategy that fits you
19:05 — Wrap-up + subscribe + DM Robyn if you want support

Get your behavioral Identity Report → https://www.robynsavage.com/the-identity-report
Work with Robyn → https://www.robynsavage.com/services
Instagram → https://www.instagram.com/robyn_savage