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What do your clients really need?
Mary Czarnecki Is a Marketing Consultant and Yale Graduate. She has worked with big corporations like Google, WebMD and Target. Do you know your clients really want? She shares secrets that big companies are using to listen to their customers.
We would love to get to know you a little better. You're from Jersey, how does Jersey differ from Oregon?
- After living in Oregon for nearly 11 years, what strikes me most when I go back to visit my parents in NJ is how crowded it is! So many people - so little space! I also notice how much more friendly everyone is in Oregon.
You also went to Yale. What was that like?
- I went to Yale for Grad School and did a Joint Degree (MBA from School of Management and Master of Environmental Management from School of Forestry and Environmental Studies). It was a bit of a "dual life" as the cultures are so different at the two schools - but was great for me, since both of those aspects (the analytical, geeky MBA and also the crunchy, outdoors lover) are part of who I am!
What is your big why?
- I think I put this in the application - but I have a BHAG (big hairy ass goal) of helping 1000 business owners grow the business of their dreams so they can each in turn help 1000 ideal clients with their area of expertise, in turn, improving their lives! That would mean that I had at least a partial impact on improving the lives of 1,000,000 people and their families!
What is the biggest struggle you notice with marketing when it comes to small businesses?
- Many small business owners are AMAZING at their thing - their zone of genius - their area of expertise - but often than THING isn't marketing. It's hard to be thinking about marketing your business and working ON your business when you're so into the day to day of working IN your business.
What is one of the best ways to grow a relationship with your audience?
- Listen to them! After 20 years in corporate marketing, I've spent countless hours behind one way mirrors in focus groups listening to consumers - why? Because the big brands know that's where the gold is - in the voice of their customers. It's essential to really take the time to listen and understand the people we hope to serve with our businesses when we're creating content, messaging, products and offers! Any great relationship is built on understanding and listening to the other person. It's the same for marriage - and for business!
You can find out more information about her here. https://maryczarnecki.com
She is also revealing the system she used to find $5k-$10k in 45 minutes for small business owners. Download your copy of the full Ebook at http://book.clientrichroadmap.com
follow her on FB here
https://www.facebook.com/mary.czarnecki
www.Feme-grit.com
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By Alicia Vazquez
Mary Czarnecki Is a Marketing Consultant and Yale Graduate. She has worked with big corporations like Google, WebMD and Target. Do you know your clients really want? She shares secrets that big companies are using to listen to their customers.
We would love to get to know you a little better. You're from Jersey, how does Jersey differ from Oregon?
- After living in Oregon for nearly 11 years, what strikes me most when I go back to visit my parents in NJ is how crowded it is! So many people - so little space! I also notice how much more friendly everyone is in Oregon.
You also went to Yale. What was that like?
- I went to Yale for Grad School and did a Joint Degree (MBA from School of Management and Master of Environmental Management from School of Forestry and Environmental Studies). It was a bit of a "dual life" as the cultures are so different at the two schools - but was great for me, since both of those aspects (the analytical, geeky MBA and also the crunchy, outdoors lover) are part of who I am!
What is your big why?
- I think I put this in the application - but I have a BHAG (big hairy ass goal) of helping 1000 business owners grow the business of their dreams so they can each in turn help 1000 ideal clients with their area of expertise, in turn, improving their lives! That would mean that I had at least a partial impact on improving the lives of 1,000,000 people and their families!
What is the biggest struggle you notice with marketing when it comes to small businesses?
- Many small business owners are AMAZING at their thing - their zone of genius - their area of expertise - but often than THING isn't marketing. It's hard to be thinking about marketing your business and working ON your business when you're so into the day to day of working IN your business.
What is one of the best ways to grow a relationship with your audience?
- Listen to them! After 20 years in corporate marketing, I've spent countless hours behind one way mirrors in focus groups listening to consumers - why? Because the big brands know that's where the gold is - in the voice of their customers. It's essential to really take the time to listen and understand the people we hope to serve with our businesses when we're creating content, messaging, products and offers! Any great relationship is built on understanding and listening to the other person. It's the same for marriage - and for business!
You can find out more information about her here. https://maryczarnecki.com
She is also revealing the system she used to find $5k-$10k in 45 minutes for small business owners. Download your copy of the full Ebook at http://book.clientrichroadmap.com
follow her on FB here
https://www.facebook.com/mary.czarnecki
www.Feme-grit.com