In today's episode of Beyond Keywords it's time to take a BIG step back and figure out what the heck your customers actually want. I also talk to Matthew Hunt, the CMO of Powered By Search, a marketing agency here in Toronto that has built an "Intent Engine" to get the most our of your marketing.

What do your customers actually want? Analyzing customer intent Ft. Matthew Hunt

In a world of machine learning and AI you need to take digital marketing to a whole new level. Messing around with keywords or A/B testing the colour of a button just don't cut it any more. Experienced digital marketing manager Kole McRae gives you his thoughts and strategies, sourced from his 8 years of experience in the industry, and sometimes he gets told how wrong he is by much smarter guests including CMO's, founders, digital masters and more. 

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In a world of machine learning and AI you need to take digital marketing to a whole new level. Messing around with keywords or A/B testing the colour of a button just don't cut it any more. Experienced digital marketing manager Kole McRae gives you his thoughts and strategies, sourced from his 8 years of experience in the industry, and sometimes he gets told how wrong he is by much smarter guests including CMO's, founders, digital masters and more. Rocket icon from Font Awesome.

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What do your customers actually want? Analyzing customer intent Ft. Matthew Hunt

What do your customers actually want? Analyzing customer intent Ft. Matthew Hunt