Kristin Zhivago founded Zhivago Partners in 2017, after decades working as a coach helping CEOs and entrepreneurs to better understand what their customers wanted to buy and how they wanted to buy it. Kristin has done marketing and sales department turnarounds for companies of all sizes. She and her ZP team work with mid-size companies that have built solid businesses but need help with their digital marketing. Kristin provides tips on how to create a successful marketing campaign that produces results.