Google will answer somewhere between 3-5 billion searches every day. But overtime, Google has evolved into so much more than a search engine. It's become a place where we confess our deepest, darkest thoughts. This episode, we're taking a look at the data Google collects about you through your searches. But we're not addressing your privacy concerns. Instead, we're looking at how this data could help those in crisis.

Featuring:

Patrick Berlinquette - Search Engine Marketer

Dr Ofer Mintz - Senior Lecturer in Marketing at the University of Technology Sydney Business School