What does the guest experience actually look like inside a Toast loyalty program?

Most restaurant owners set it up once and never see it from the guest's side again. This week, Pam walks through exactly what your guests experience, from sign-up to redemption, and the one five-minute exercise every operator should try before their next campaign.

Topics Covered

• Why even marketing professionals struggle to find clear answers about the guest-side loyalty experience

• The gap between setting up a loyalty program and actually experiencing it as a guest

• The different ways guests can enroll: checkout, kiosk, online ordering, guest-facing display, digital receipt

• How point earning and full-reward redemption actually work for the guest

• Why enrollment numbers alone don't tell you whether a loyalty program is working

• The five-minute exercise: signing up for your own program as a guest

Links Mentioned

• Free 30-Minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session

• Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist