I was talking to a prospect about getting some coaching, and in the weeks we were talking, someone else approached her, offering to "10X" her business.

What did that even mean to her? The person making the offer may have assumed that "10X" to her meant exactly what "10X" meant to him.

I'd say that was a dangerous assumption.

After all, depending on what she understood about her own business and client base, and her market, she may have taken 10X to mean:

And if it is profit, what exactly does that mean?

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