Podcasting just entered the Hollywood chat — literally.

In 2026, the Golden Globes awarded “Best Podcast of the Year” for the first time ever. But this moment isn’t just about celebrity winners. It’s about what this means for trust, credibility, and content marketing moving forward.

In this episode, we cover:

• Why this award changes how podcasting is perceived by brands and audiences
• The ripple effect this creates for business owners and thought leaders
• Why podcasting is no longer a “side project” — it’s a legitimate owned media strategy
• How to know if podcasting should be part of your marketing mix in 2026

Timestamps:

00:00 Podcasting Joins Hollywood's Inner Circle

00:29 Why This Matters for Your Business

00:35 Welcome to Marketing Trends

00:57 Golden Globes Recognizes Podcasts

03:33 Impact on Entrepreneurs and Creators

06:39 Strategic Moves for Your Business

08:14 The Power of Podcasting

09:13 Join Our Webinar

09:52 Stay Connected and Subscribe

If this episode sparked something for you, check out our upcoming webinar:

Get Visible, Get Leads, and Grow Your Practice with a Binge-Worthy Podcast System

https://www.nextstepsocial.com/free-training

Or just DM me — I’d love to talk about how podcasting can serve your business this year.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocial.com/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

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