Matt and Ben are going back to school on this episode of Frontier FM! The two discuss their own university experiences, the challenges higher education organizations face when trying to fundraise, and what the ideal donor program looks like for a university.

You will want to hear this episode if you are interested in...

• Finding the pandemic's silver linings [0:40]
• Baseball cards, cryptocurrency, and legacy giving [8:41]
• The difference between fundraising for charities versus civic organizations [17:57]
• Matt and Ben share their university experiences [20:07]
• The alumni mindset universities need to overcome to fundraise effectively [24:50]
• The ideal university annual giving program [26:25]
• How to cultivate lifetime donor value as a civic organization [28:36]
• Matt's best university story [32:25]

Resources & People Mentioned

• Email Matt and Ben YOUR fundraising questions at [email protected]!
• Higher Education Fundraising in 2021 (Article)
• SOFII · University of Sheffield, direct mail – the longer the better? Two page vs. four page letters (Article)
• 3 Marketing Strategies University Fundraisers Need to Know (Article)

Connect With Frontier

• https://Frontier.io
• Frontier on Facebook: https://www.facebook.com/frontiermarketingco/
• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/