In this episode of the Medico Digital Podcast, Louis sits down with Alex and Joe to unpack a deceptively simple question: what does a paid media agency actually do?

We go behind the scenes of the day-to-day reality of running healthcare paid media campaigns, explore how performance is actually driven (spoiler: it’s not just “optimising” campaigns), and talk about what really separates good agencies from great ones.

Expect candid takes on:
- What you’re really paying for when you hire a paid media agency
- Why onboarding is a make-or-break moment
- The danger of “set and forget” campaign management
- How sector-specific insight makes all the difference in healthcare
- What we do differently at Medico, and why it matters

Whether you’re considering investing in paid media for the first time or want to sense-check your current agency partnership, this is an episode that lifts the lid.