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What does Brands as Broadcasters really mean? with Content Strategist Chris Le'cand Harwood
Nick is joined by content marketing strategist Chris Le'cand Harwood to discuss what the idea of brands becoming broadcasters means. How should marketers change their approach to the content they produce. They discuss the importance of treating your content like an additional product that your business produces and how taking a long term, iterative view is the key to success. They also explain YouTube's Hero, Hub Hygiene/Help content model and who has been doing it really well.
Volvo Trucks YouTube
GoDaddy YouTube
GoldmanSachs: Talks at GS
Get in touch with any questions:
Nick's LinkedIn
About Chris
I’m a son of an ad man. I was brought up in agency life. It sparked my passion for marketing and I've built my career on it. I have been in the agency world for over 18 years and loved working with clients in the education, employer and consumer marketing worlds.
Having cut my teeth in campus marketing, resourcing, research and integrated marketing management I have spent nearly a decade in social media and content marketing.
I was one of the first social media specialists in the employer and education marketing agency sector. I've built a service offering, restructured social media teams and helped a wide range of organisations.
I am now a marketing consultant helping organisations with the social media and content marketing strategies.
The Employer Content Marketing Pod
Chris' Website
About Casual
Casual Films’ clients choose us because we employ remarkably good staff, who are extremely competent and a pleasure to work with. Our proprietary production method has been honed over nearly 10,000 films for major brands including RedBull, Adobe, IBM, Rolls-Royce, Autodesk, Facebook and Marriott and many others. We handle all aspects of the process from consultancy to filming, animation to distribution. We have studios in London, New York, LA, San Francisco, and Amsterdam and a global network of trusted filmmakers ready to go.
Please get in touch - we'd love to talk to you. The New Fire: Harness the Power of Video for Your Business Check out the book here: https://www.amazon.co.uk/dp/1912009048
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By Casual Films
5
33 ratings
Nick is joined by content marketing strategist Chris Le'cand Harwood to discuss what the idea of brands becoming broadcasters means. How should marketers change their approach to the content they produce. They discuss the importance of treating your content like an additional product that your business produces and how taking a long term, iterative view is the key to success. They also explain YouTube's Hero, Hub Hygiene/Help content model and who has been doing it really well.
Volvo Trucks YouTube
GoDaddy YouTube
GoldmanSachs: Talks at GS
Get in touch with any questions:
Nick's LinkedIn
About Chris
I’m a son of an ad man. I was brought up in agency life. It sparked my passion for marketing and I've built my career on it. I have been in the agency world for over 18 years and loved working with clients in the education, employer and consumer marketing worlds.
Having cut my teeth in campus marketing, resourcing, research and integrated marketing management I have spent nearly a decade in social media and content marketing.
I was one of the first social media specialists in the employer and education marketing agency sector. I've built a service offering, restructured social media teams and helped a wide range of organisations.
I am now a marketing consultant helping organisations with the social media and content marketing strategies.
The Employer Content Marketing Pod
Chris' Website
About Casual
Casual Films’ clients choose us because we employ remarkably good staff, who are extremely competent and a pleasure to work with. Our proprietary production method has been honed over nearly 10,000 films for major brands including RedBull, Adobe, IBM, Rolls-Royce, Autodesk, Facebook and Marriott and many others. We handle all aspects of the process from consultancy to filming, animation to distribution. We have studios in London, New York, LA, San Francisco, and Amsterdam and a global network of trusted filmmakers ready to go.
Please get in touch - we'd love to talk to you. The New Fire: Harness the Power of Video for Your Business Check out the book here: https://www.amazon.co.uk/dp/1912009048