Advertisers are required to have a “reasonable basis” for their advertising claims, but what is “reasonable” in terms of support and the level and type of evidence needed? In this episode of the Ad Watchers, hosts Hal Hodes and La Toya Sutton break down the standard that helps us determine what is reasonable: the Pfizer … Continue reading What Does it Mean to Have a “Reasonable Basis” Standard? →

What Does it Mean to Have a “Reasonable Basis” Standard?

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What Does it Mean to Have a “Reasonable Basis” Standard?

What Does it Mean to Have a “Reasonable Basis” Standard?