What Does it Take to Build and Market an App?

Do we need an app? It's something that's now heard very often in marketing circles, as if building, maintaining and marketing an app is the easiest thing in the world. But the technical complexity of 'an app', not to mention the competition for app space on our mobiles, cannot be underestimated.

In this episode of the Digital Download podcast, we talk about what it actually takes to build an app and have it approved by Apple and Google, what it takes to maintain that app in an ever-changing technical world, the technical and design factors that have to be considered, and how to go about marketing an app and getting it used.

The special guest in this show is Mark Stringer, co-founder of carbon negative navigation and carpool app SKOOT and founder of PR agency Pretty Green.

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