Chase Clymer is co-founder of Electric Eye, an ecommerce agency.

Chase’s focus is turning Shopify brands into well-oiled sales machines -- with strategy, design, development and marketing.

But without strategy, the website can not do its job -- to sell products.

I wanted to get behind the scenes and learn how Chase analyzes DTC brands and capitalizes on opportunities for growth.

The three KPI that Electric Eye prioritizes provide some insight, as they focus on:

Conversion Rate

Average Order Value

Website Traffic

Each of the pillars tie directly to revenue, and can be measured and tested.

Chase shares how he worked on various challenges, from building out an online strategy for Golden Steer Steak Company, a legacy Las Vegas restaurant; to expanding the reach of brands with large engaged audiences like clothing brand Pebby Forevee,