What do you think publicity is in 2021?

Is it mainstream media? Newspapers, magazine, websites, radio and TV stations?

Or social media, so networks like Facebook, Twitter, Instagram, LinkedIn or TikTok?

Perhaps it’s about being featured on other websites owned by people who are an authority in your area or an influencer?

Publicity has changed massively over the last 20 years since I started out as a journalist.

It is such a grey area now, and with new platforms and outlets springing up all the time, there is so many more opportunities to get your message out there.

In this episode, along with May King Tsang, a FOMO creator and social media expert, you'll discover the many different types of publicity we can enjoy today.

Key timings and topics covered in this episode:

2.25 - May King background as a FOMO creator and what one is

4.35 - How publicity has evolved and what it was like before social media

6.35 - Creating content for the lurkers and how we need to be mindful that people are watching and listening even though they don’t tell us!

9.45 - Why we need to be patient and not expect instant results from publicity and social media

12.14 - Using a Twitter chat hour to get a magazine publicity opportunity - Case Study Kerry Jordan

16.54 - The power of social media and how it can create a ripple effect through sharing connections

19.45 - Being polite and thankful on social media and how that can help your reputation 

21.33 - How you can use traditional publicity to amplify the material you are publishing yourself

24.39 - Examples of how May King has used social media and in person events to secure more paid work

28.32 - Examples of how traditional publicity can lead to huge peaks in sales (libido enhancers and slimming bands!)

31.58 - Why storytelling is important and how we can do this on social media - Case Study. Katie Gwilt (www.thekatlady.co.uk) 

33.56 - Why we are all publishes and how there has never been a better time to get our brands and stories out there

36.33 - Where to find out more about May King

Links mentioned in this episode:

May King Social media:

Instagram: www.instagram.com/maykingtea

Facebook: www.facebook.com/maykingt

Twitter: www.twitter.com/maykingtea

LinkedIn: www.linkedin.com/in/maykingtsang/

Mallory band story in Daily Mail: https://www.dailymail.co.uk/femail/article-2345168/Hairdresser-Harrogate-loses-stone-using-Ancient-Egypt-diet-trick-Malory-Band.html

Libido enhancer story in Daily Mail: https://www.dailymail.co.uk/news/article-9157945/Sales-female-Viagra-soar-women-look-add-spark-love-life-lockdown.html