Brad Tonini, expert sales strategist, coach, and professional speaker, joins Ken in a compelling discussion about Personal Style and how it relates to the sales process. Learn the 4 core style types, the specific characteristics of each, and the best way to interact, motivate, and build relationships with individuals in every style group. Discover why knowing your own Personal Style, identifying the Personal Style of your clients, and becoming skilled at style-shifting will help you create successful, productive relationships and will inevitably boost your sales results.