In this third episode dedicated to the topic of survival we are discussing real-life companies that have made the leap into a more humane organizational form, placing profits second on the priority list and focusing first on the well-being of customers and of their employees. It may still seem like a small step; some may say such structures are utopian and will disappear fast, some may learn and invest in similar initiatives - what angle would you take? One thing becomes pretty clear: it may be worth in the long run to continue taking even bigger steps toward a world of creativity and innovation. So, listen and see the role you can play in this shift.