Louis Belpaire discusses one of the most important and pressing topics facing the digital marketing industry today: the deprecation of third-party cookies and how to shift to a first-party data strategy. <ul> <li>What is the origin of the "magic cookie"?</li> <li>What changed causing 3rd-party cookies to go away?</li> <li>How quickly do marketers need to pivot to a 1st-party data strategy?</li> </ul> Listen and subscribe.

Louis Belpaire discusses one of the most important and pressing topics facing the digital marketing industry today: the deprecation of third-party cookies and how to shift to a first-party data strategy. What is the origin of the "magic cookie"? What changed causing 3rd-party cookies to go away? How quickly do marketers need to pivot to a 1st-party data strategy? Listen and subscribe.

Louis Belpaire discusses one of the most important and pressing topics facing the digital marketing industry today: the deprecation of third-party cookies and how to shift to a first-party data strategy. <ul> <li>What is the origin of the "magic cookie"?</li> <li>What changed causing 3rd-party cookies to go away?</li> <li>How quickly do marketers need to pivot to a 1st-party data strategy?</li> </ul> Listen and subscribe. &nbsp;

What does the deprecation of third-party "cookies" mean for marketers?

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What does the deprecation of third-party "cookies" mean for marketers?

What does the deprecation of third-party "cookies" mean for marketers?