The How-to Entrepreneur

What does the newest Plant Based Protein Disruption, Stranger Things, and a prior 230MM Exit have in common? SKINNY BUTCHER CEO Dave Zilko


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Author of Irrational Persistence and CEO of Skinny Butcher. Dave is no stranger to the natural food industry, having manned the helm of the largest all-natural salsa brand for nearly 15 years before his 230MM exit.

Skinny Butcher is making its debut into major retailers Costco and Walmart. This includes a Stranger Things x Skinny Butcher collaboration upon the release of the sci-fi drama’s fourth season on Netflix. Dave's approach is dialed in on fun branding personality and top flavor profile to win big with consumers and the Stranger Things launch is a direct representation of just that.

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The How-to EntrepreneurBy Dylan Menter

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