What do Selena Gomez, Hailey Bieber, and Justin Bieber have to do with your brand strategy?

Everything.

In this episode of the Rebel CEO Podcast, I dive deep into why Selena Gomez is allegedly worth $1B, Hailey Bieber was able to sell her 3 year old beauty brand, Rhode, for $1B, yet the man in the middle, Justin Bieber sold his life's work for just $200 million.

In this epiosde, we'll chat aout how YOU can borrow the exact same principles to create a cult brand that turns heads, polarizes in the best way, and magnetizes your dream clients.

Think: brand loyalty, emotional resonance, and the “attract vs. repel” method that major names are leveraging to stay unforgettable.

Whether you're a personal brand, product-based biz, or service provider, this convo will shift the way you show up, speak out, and stand out online.

In this episode, we unpack:

• Why neutral brands are forgettable (and how being polarizing builds loyalty)

• The genius behind Selena’s empathy-first brand vs. Hailey’s curated aesthetic

• How to create a magnetic brand presence that attracts your people and repels the rest

• Why being liked by everyone is not the goal—and how to become known for something bigger

• The energetic shift that happens when your brand becomes a movement

This isn’t just about celebrity gossip—this is about brand psychology, cult-like community building, and the bold strategy that sets unforgettable brands apart from the noise.

Notable Quotes:

"Neutral brands don't build cult followings. And being liked by everybody doesn't translate to sales, but having loyal fans does."
"You don't have to be liked by everyone to become iconic, but you do need to be memorable and you need to be known for something."
"Strong brands really can repel just as intentionally as they can attract. And people buy energy before they buy offers."
"Billion dollar brands aren't built from just being nice, they're built from being known."

Perfect for you if:

• You're building a personal brand or online business

• You’ve been playing it safe and want to be bolder in your messaging

• You’re craving more authenticity, resonance, and connection in your marketing

• You’re done trying to appeal to everyone and ready to create your own category

 

WORK WITH BREEANNA KAY: breeannakay.com/rebelceo

Follow Breeanna on Instagram or TikTok → @rebel.ceo.podcast
REBEL CEO PODCAST SHOWNOTES: breeannakay.com/selena-hailey-brand-loyalty