What does it really mean to be woke - and how did a word born in Black activism turn into a global political flashpoint? In this episode, Artie Ficial and Ina Telligens trace the evolution of “woke” from its 1930s roots in African-American English, where it meant staying alert to racial injustice, to its mainstream rise during the Black Lives Matter era.

We unpack how the term’s meaning shifted - and how it’s been weaponized by political movements worldwide to undermine progressive values, education, and equality. From genuine awareness to corporate “woke-washing,” this is the story of how language, culture, and politics collide in real time.

It’s complex, it’s controversial, and it matters more than ever.

Source material:

https://en.wikipedia.org/wiki/Woke

https://yougov.co.uk/politics/articles/35904-what-does-woke-mean-britons

https://abcnews.go.com/Politics/woke-conservatives/story?id=93051138

https://www.humanrightscareers.com/issues/what-does-woke-mean/

https://www.umass.edu/magazine/when-did-woke-become-four-letter-word

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