A new client of ours is creating a safe conversation for kids of all ages to talk about bullying. During one of our first conversations, she shared her frustration that people weren’t connecting with her Message.

She told me, “I know there are a lot of people who want to end bullying, but I’m just not getting my Message across!”

We talked through her beliefs about bullying and this hell on earth so many kids of all ages face each day. And then, she blurted out, “Kids deserve to know they’re safe and people love them for who they are right now!”

That’s the truth we needed to convey. It wasn’t that bullying is causing irreparable harm, we all know that; it’s the belief that freedom from bullying is an intrinsic right every child deserves to have.

What is the fundamental truth you believe about your audience? What is the intrinsic right you know your audience deserves to experience? That is what separates theory from conviction. That is what will separate your Message from the noise in your industry today.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”