Tony gets philosophical on your brand with the challenging question of what it might sound like. Sure, we put a lot of thought into the visual elements of a brand. Brand messaging, from mission to key talking points, are hugely important and far more likely to have been given serious thought. But in an increasingly content-focused digital world, the idea of your brand's signature sound is something you may want to take into account.With easily-recognizable examples of audio shorthand and some personal anecdotes from his decades as a promo producer, Tony makes a case for sound branding on this bite-sized but (hopefully) thought-provoking episode.Give it a listen and see (or hear) what you think!Plus: The debut of the official Spec Communications brand chime and a teaser for the guest joining us next time for the season finale.