People do business for all kinds of reasons and not all of those reasons are pragmatic. We don't always choose the most optimal product for our needs at the lowest available price. In fact, we rarely do.  Purchase decisions are driven by emotions, by social pressure and by all kinds of other soft, gooey, human factors. That's why your business should be about more than just the products and benefits you offer. Your business should have a story, a soul. It should stand for something.  And you should declare that thing you stand for, out loud, for the whole world to hear. You should have a manifesto. In this episode, you'll learn how to create one.  Get the show notes here: https://activegrowth.com/20

What Does Your Business Stand For? A Guide to Creating a Manifesto

The ActiveGrowth Podcast is different: discover our in-depth content series that tackle important problems every entrepreneur faces. Instead of the typical "expert of the week" interviews, we listen to your feedback and create episodes full of practical advice. This podcast gives you the tools and mindset to create and grow your own product or service based business and become a highly effective entrepreneur.

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Things are changing, mostly for the worse. But what can we do, as entrepreneurs, to keep the economy going and to step in with services, products and solutions where new needs arise? Times of change are always difficult, but they're also always times of great opportunity. In this episode, we discuss what such opportunities are and where entrepreneurs can step up and do their part. Blog post: https://activegrowth.com/crisis-opportunities/

New Business Opportunities that Arise from Times of Change

Links & resources: https://activegrowth.com/recession-proof-strategies/ Why do some businesses fold immediately when there's economic trouble, while others sail through seemingly unharmed? What strategies can entrepreneurs employ in these times of uncertainty, to not only make it through but even gain an advantage? In this episode, Shane Melaugh and Oliver Cowlishaw explore these topics.

How to Recession-Proof Your Income

Counterintuitively, a crisis like the one we find ourselves in is the perfect time to invest in yourself and double down on your good habits. In this episode we take a deep dive into what entrepreneurs can do right now, to take care of their "basics", become more focused and more capable, and ultimately not only survive but thrive in difficult times. Links and resources: https://activegrowth.com/personal-strength/

Now is the Time to Invest in Yourself

Article and resources: https://activegrowth.com/covid-intervention/ Timestamps: 00:33 - My experience building a business during a recession. 02:40 - Prepare to get uncomfortable. And make it count. 06:19 - Use strategic pessimisim & raise your standards when evaluating new business ideas. 09:49 - The opportunities lie in counter-intuitive action. 12:59 - Now is the time to do "local good". 16:42 - My filter bubble has been doing great. Yours?

Build a Business During the Recession - COVID Crisis, Part 2

Article with resources and links: https://activegrowth.com/covid-intervention/ Timestamps: 00:48 - Who this is made for. 04:15 - Calculate your "runway score". 08:41 - If you have a high runway score: play the long game. 13:06 - If you have a low runway score: ​what tradeoffs to make. 17:19 - Identify & take action on leverage points in your business. 21:04 - 80/20 your offers for a time of crisis. 22:33 - How to online-ify an offline business.

What Does Your Business Stand For? A Guide to Creating a Manifesto

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