Increasingly doing good is no longer good enough when it comes to consumer, staff and investor expectations about the role of business.

 

In this podcast episode I share: 

 

• Why it's important for businesses of all sizes to stand for something
  
  
• 5 steps for becoming known as a brand that cares
  
  
• How to get clear on what your business stands for and define your social impact statement
  
  
• The importance of taking visible action aligned to what you say you stand for
  
  
• How the UN Global Goals can be a good framework to help with this

 

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