"Now that I’ve got your attention with that heading, it’s time to get stuck in…and I don’t mean, getting stuck into drinking beer. (sorry)

In a recent trip to America, I visited Yard House Restaurant and several major avenues of their sales process are directly comparable to the health industry.

Understanding how one such avenue in their process, is often portrayed as a good thing for your health business…but often has a major sting in the tail.