Unscriptd Podcast

What Drives Boutique Success? How Ashley & Joli Are Thriving in Boerne | TDEP S2E11

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Join TheDaysEndPodcast as we sit down with Ashley Ermis, the passionate manager of Joli Boutique in Boerne, Texas. Dive into how their "community over competition" mindset, strategic approaches, and community-driven initiatives have helped the boutique flourish. Discover the key to navigating industry challenges, building a loyal customer base, and giving back to the community through nonprofit partnerships like the Kendall County Women's Shelter. This fun, energetic, and inspiring episode has "America" and it's small town businesses written all over it!

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Timestamps:

  • 00:00 Introduction to Ashley Ermis and Jolie Boutique
  • 03:26 Ashley’s Journey into Retail and Photography
  • 06:19 Transitioning to Art School and Early Career
  • 09:21 Joining Jolie Boutique and Early Experiences
  • 12:16 The Evolution of Jolie Boutique
  • 14:58 Navigating Trends vs. Timeless Fashion
  • 18:00 Quality Over Quantity: The Boutique Approach
  • 21:13 Community Over Competition in Boerne
  • 23:52 Events and Engagement in the Local Community
  • 26:46 The Impact of Local Events on Business
  • 29:53 The Boerne Retailer Style Show and Its Significance
  • 34:37 The Birth of a Community Event
  • 38:27 Partnering with the Kendall County Women's Shelter
  • 41:50 Navigating the Pandemic: Challenges and Adaptations
  • 55:31 Resilience and Growth in Retail
  • 01:03:38 Looking Ahead: Future Plans for Jolie Boutique
  • 01:11:04 Outro

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    Unscriptd PodcastBy Will Abel, Michael Grier