Tune in to this episode. Paul dives deep into the driving forces behind customer decision making in tough times.

Show Notes

In tough times, the most dominant driver of customer decision making is ...

“Cost cutting is an opportunity in disguise.”

Remind the customer of the value of your solution.

During tough times, “our instincts for self-preservation kick in.”

Help the customer realize that, even in tough times, now is the time to act.

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