Can we talk about sex?

Okay, we’re not going to talk about sex, but now your attention is locked in. That’s because the desire for intimacy is tied to dopamine, one of the four main chemicals in our brain.

Now, dopamine is the strongest chemical our bodies can handle. It’s connected to those burning desires, those pain points we can’t stop thinking about, the questions driving us to impossible lengths to answer, and those problems we’d do anything to solve.

It’s what catches our attention from across the room or on the subway platform when even the name of that desire or problem is mentioned. It’s the most important, raging interest we have in our lives that our brains love obsessing over.

That’s why stories of love, purpose, intimacy, wealth, success, and meaning are so powerful. It’s activating our dopamine deficit with an insatiable hunger.

As you go through today, I want you to focus on one question. What is the strongest burning desire your audience has that you can solve for them? Write down your answer and tune in tomorrow to hear how to leverage dopamine with your Message.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”