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What eCommerce Should Know About Attribution Analytics with Jeremiah Prummer
Jeremiah Prummer is CEO and co-founder of KnoCommerce, a software organization that helps e-commerce brands leverage data to find customers and create meaningful interactions. Jeremiah has a demonstrated history of excellence in e-commerce and conversion rate optimization. He joins Jeromy Sonne to discuss attribution analytics and how they can be used to improve performance.
Managing Your Advertising Spend 2:31
There is a famous saying that goes ‘Half of my advertising spend is wasted; I just wish I knew which half.’ Today the internet has given businesses access to greater tools, which bring us closer to answering that question. If you're running a leads-focused e-commerce business, you need to understand where your customers are coming from and what impact your advertising spend is having, so you can become more efficient, he adds.
Personal Privacy Policies and Protection 6:04
Trying to balance respecting the privacy of the individual with giving companies the information they need to advertise has been a slippery slope for organizations. Evidently, they had not been doing a good job of it, so the government stepped in to enforce new privacy laws. Companies like Apple decided to stay ahead of the curve and buckle down on these policies, according to Jeremiah, because privacy is only going to accelerate in the future.
Attribution Analytics 14:21
When launching a product, asking the question “How did you hear about us?” provides you with the customer’s most memorable point of contact. Jeremiah recommends asking two more questions to glean more information about attribution: “Where else have you heard about us?” and “How long did you know about us before you made your first purchase?”
What eCommerce Owners Should Know 23:57
Every e-commerce store should understand their platform-level metrics, Jeremiah advises. Ensure that you have some kind of click-tracking system to collect data. Shopify, Inquire Labs, and Grapevine are good platforms with tools that can help you get started on using attribution and survey data to improve advertising and performance.
Resources
Jeremiah Prummer on LinkedIn
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By Jeromy SonneJeremiah Prummer is CEO and co-founder of KnoCommerce, a software organization that helps e-commerce brands leverage data to find customers and create meaningful interactions. Jeremiah has a demonstrated history of excellence in e-commerce and conversion rate optimization. He joins Jeromy Sonne to discuss attribution analytics and how they can be used to improve performance.
Managing Your Advertising Spend 2:31
There is a famous saying that goes ‘Half of my advertising spend is wasted; I just wish I knew which half.’ Today the internet has given businesses access to greater tools, which bring us closer to answering that question. If you're running a leads-focused e-commerce business, you need to understand where your customers are coming from and what impact your advertising spend is having, so you can become more efficient, he adds.
Personal Privacy Policies and Protection 6:04
Trying to balance respecting the privacy of the individual with giving companies the information they need to advertise has been a slippery slope for organizations. Evidently, they had not been doing a good job of it, so the government stepped in to enforce new privacy laws. Companies like Apple decided to stay ahead of the curve and buckle down on these policies, according to Jeremiah, because privacy is only going to accelerate in the future.
Attribution Analytics 14:21
When launching a product, asking the question “How did you hear about us?” provides you with the customer’s most memorable point of contact. Jeremiah recommends asking two more questions to glean more information about attribution: “Where else have you heard about us?” and “How long did you know about us before you made your first purchase?”
What eCommerce Owners Should Know 23:57
Every e-commerce store should understand their platform-level metrics, Jeremiah advises. Ensure that you have some kind of click-tracking system to collect data. Shopify, Inquire Labs, and Grapevine are good platforms with tools that can help you get started on using attribution and survey data to improve advertising and performance.
Resources
Jeremiah Prummer on LinkedIn