Regulation. Collaboration. Optimization. If you work in channels management, you have a lot of objectives when it comes to customer data. But are you managing it properly? In this "Lessons from the Edge" video, Cassandra Gholston walks through the opportunities and responsibilities when it comes to working with customer and partner data. Gholston is the co-founder and CEO of Partnertap, a Seattle-area company that helps tech vendors better coordinate sales activities with partners. A member of Impartner Channel Chief Advisory Board (CCAB), she shares practical tips with Impartner Channel Evangelist T.C. Doyle that you don't want to miss.