In this episode of Scale Point Podcast, Heather Wanninger sits down with Joey Vitale, founder of Indy Law, to talk about a topic most coaches avoid until it’s too late: protecting your brand legally while scaling your business.

Joey shares his journey from litigation lawyer to trademark specialist and explains why coaches who want to scale beyond solopreneurship must think about trademarks, contracts, and risk management early on. Using powerful analogies (like “spare tire” vs. “four flat tires” legal issues), Joey makes the case for why trademarks are not just legal red tape but strategic assets that increase the value of your business.

For coaches stuck in the golden handcuffs of doing everything themselves, this conversation sheds light on how to step into your CEO role, protect your brand, and set up systems and teams that give you the freedom to truly scale.

Key Takeaways:

• Why trademarks matter if you want to build a sellable coaching brand.
  
  
• The difference between manageable legal risks and business-stopping ones.
  
  
• Why a comprehensive trademark search is crucial from day one.
  
  
• How niching down simplified Joey’s law practice and fueled his growth.
  
  
• The role of VAs, automation, and client communication in sustainable scaling.
  
  
  

Timestamps:
 00:00 Introduction to the Scale Point Podcast

00:36 Guest Introduction: Joey Vitale from Indy Law

01:30 The Importance of Trademarks for Coaches

04:58 Legal Considerations for Scaling Coaches

08:23 Trademark Application Process

15:39 Joey Vitale's Journey and Business Insights

21:57 Building a Team and Automation

23:46 Client Communication and Experience

30:37 Conclusion and Special Offer

Ready to scale with peace of mind? Don’t wait until a legal issue forces you to pause your growth. 

Visit Joey Vitale online:

Website: https://www.indielaw.com/

LinkedIn: https://www.linkedin.com/in/thejoeyvitale