#022 - Kivi Leroux Miller is a communication and marketing guru.  She lends her superpower to nonprofits - helping them craft clear, effective, and timely communication to their communities, donors, volunteers, and partners.  

She shares some easy and straightforward steps that we can apply to our own organizations.

Kivi has several “Rules of 3” that help simplify all of this.  Be sure to stick around until the end to hear them all. 

The key takeaways from my discussion with Kivi are: 

#1 Be sure you are clear on 1) who you are talking to; 2) what you’re saying to them; and 3) how you plan to deliver that message;

#2 Your community is NOT the entire world - you need to fine-tune your target market;

#3 Consistency is more important than frequency; AND

#4 Create a 4-6 editorial calendar.