5This episode is our first partner manager + agency founder interview in one episode. This was a huge success. Tim and Rachel have great rapport and are able to riff on each others’ answers to add more clarity. They both came up in different departments at top agency MuteSix, and now Tim has founded his own successful eComm agency, while Rachel has since joined Okendo.io as their partnerships VP and has Tim as one of her partners. I think you’ll really enjoy this discussion.

[00:04:19] The state of the partner program at Okendo

[00:06:42] MuteSix tech stack and partner program

[00:09:44] Rachel’ worldview and experience with partnerships and how it’s changed

[00:12:52] How being a founder of an agency changed  Tim’s mentality on sales and partnerships

[00:16:43] What to ask in early conversations with potential partners

[00:20:44] Tactics and strategies to get agencies to start a partnership discussion

[00:24:09] Routines and actions steps that lead to more business sooner

[00:27:07] The importance of keeping things moving forward

[00:30:30] Communication tips and pitfalls to watch for

[00:34:06] What makes effective webinars

[00:40:26] Exploring integrations

[00:42:29] Two types of pushback in partnerships and what to do

[00:47:04] Product led partnerships

Resources:

Sendoso.com - The leading sending platform.

Partnerstack.com - Partner tracking and payouts.

Sharework.co - A free account mapping solution.

https://www.okendo.io/

https://www.loop.club/