This year the battle for the future of digital distribution intensified. The founders of Pirate Bay were found guilty of assistance to copyright infringement and sentenced to a year in jail. A Shooting People poll indicated that ordinary filmmakers were deeply divided. A third welcomed the verdict saying they would never download a pirated film, but 22% had no problems with piracy and 41% would do so in certain circumstances. In July, 7% of Swedish people voted for the Pirate Party in the European elections winning 2 seats reminding us that P2P sites are meeting the needs of a growing audience. if we cant beat them, can we join them to benefit both creators and audiences?