What Fits Next

Rochester’s economy is growing, but do people know about the careers taking shape right in their backyard?

In the first episode of What Fits Next, we welcome Matt Hurlbutt from Greater Rochester Enterprise to explore the industries driving growth across the nine-county Rochester region, from optics and photonics to advanced manufacturing, food processing, and emerging technologies.

We discuss the talent employers need, how apprenticeships and shorter-term training can open new career pathways, and why awareness is often the first barrier to opportunity. We also examine the challenges that keep people from accessing training—including childcare, transportation, and balancing learning with work—and how employers, educators, and workforce organizations can help.

Whether you’re considering your next career move, building a team, or helping others find their path, join us for a conversation about connecting regional growth with individual opportunity.