Most founders think the sale ends with a signed contract. But according to Rose Kozar, that’s just the beginning.

In this episode of The Drafting Table, Rose Kozar—VP of Client Solutions at Courier Health—makes the case that post-sales is the most overlooked growth lever in SaaS. She breaks down how to run high-impact QBRs (Quarterly Business Reviews) that retain customers, unlock expansion, and turn champions into megaphones.

We cover:

• What a QBR actually is (and why most teams get it wrong)

• How to prep QBRs like a Broadway production

• What to say when things aren’t going well

• How post-sales teams should think like revenue teams (because they are)

Whether you’re a founder still managing accounts yourself or building out your first customer success function, this is a masterclass in driving long-term enterprise growth.

Post-sales isn’t a cost center. It’s the engine.