Entrepreneurship without the mythology.

An honest look at what it takes to build a medtech company, from customer discovery to leadership realities beyond the technology.

This episode gives an honest look at what it actually means to build and lead a medtech company. Eric Sugalski draws on experience as a repeat founder to explain the realities behind product development, customer discovery, and operational execution. You’ll gain insight into how founders spend their time, how service and product business models differ, and why leadership discipline matters as much as innovation. If you’re considering entrepreneurship or are already in it, this conversation helps align expectations with reality and prepares you for the non-technical challenges that define early company success.