Mark's just back from UX London, and this week we dig into what financial services marketers can actually use from it.

The headline: stop asking for more research time and start packaging what you already have. We get into validation, falling in love with the problem, not the solution, why failure is a feature of good UX, not a bug, and where AI is genuinely earning its place in the process.

If you run marketing or operations in a finance firm, there's a year's worth of customer insight already sitting in your support inbox and your chatbot logs. We tell you how to find it.

00:00 Introduction to UX London and Event Overview

01:55 What is UK London?

02:41 UX is now a board-level concern in financial services

05:02 Effective Research and Stakeholder Validation

12:28 Using Validation to Drive UX Success

21:04 Using keyword research as a source of user validation

24:15 AI chatbots as a source of user research

26:34 Turning Failure into Opportunity in UX

35:04 A framework for organising content

37:09 How did UK London address AI?

41:22 Key Takeaway: The Power of Validation

44:21 Final Reflections and Future Trends