Inner Sircle

What Gen Z wants from media?

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On this episode, I talk about an article in Adweek that highlights a report you can download about What Gen Z wants from media.  

The insights include:

  • Gen Zers are actually strong news consumers. Nearly three quarters (73%) of Gen Z spends an hour every day reading the news compared to 67% of millennials who do the same.
  • Gen Z will add another dimension to the audio revolution. A quarter of respondents said they would pay $10 a year for personalized podcasts.
  • Nearly half of Gen Z (46%) spends an hour every day watching publisher videos online and 40% want to see recommended videos.
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    Inner SircleBy Adam Brown
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