What Google’s SGE Means for Law Firms

How AI-Powered Search Is Rewriting the Rules of Legal Visibility

Google’s new Search Generative Experience (SGE) is changing how clients find attorneys, forever. In this kickoff episode, we break down what SGE actually is, why most law firm websites are no longer showing up, and how AI chooses which sources to cite. Discover why trust signals, citation-worthy content, and structured authority are now the foundation of legal visibility. If your law firm wants to be found inside AI-generated answers, not lost below the fold, this episode is your first step.

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